Sep 30 2006
Worn Again and The Big Issue Join Forces for Uber-Cool Feet
In the early 90s, inspired by the “street sheet” style newspapers sold by homeless people in New York, a small group in London launched The Big Issue comes up today because they”ve recently collaborated with my favorite sustainably-oriented footwear company, UK-based All of the Worn Agains are made with ex-military gear, car upholstery, coffee bags, used sport jackets, parachutes, prison blankets…you name it. The soles are made of what they so appetizingly call “regurgitated rubber.” The Big Issue version used old firefighting uniforms from local London fire squads. Six British Pounds from each pair sold goes directly to The Big Issue, and half of the profits go towards support for the I already thought these rerun kicks were cool simply for being what they are: an environmentally-considered product that far exceeds the coolness factor amongst footwear competitors not only in the “eco” niche, but across the board. I”m further impressed by the collaborative nature of The Big Issue project, which ties in environmental, social and community aspects. They”re setting a high bar for pairing aesthetics and ethics.
